Saturday, December 2 2023
Life is a Festival Podcast 009: Vicenç Marti (elrow)elrow is a global event brand from a family of promoters going back to all the way to 1870. From its home in the small town of Fraga, Spain, through its sold out summer residency at Amnesia in Ibiza, to its next generation of festivals and events from Brazil to South Africa to China, elrow is setting an industry standard. And with great power comes great responsibility.
The fantastical world of the critically-acclaimed party elrow has expanded to include elrow’art.
“elrow’art is not just another elrow theme,” says Juan Arnau Jr., CEO and co-founder of elrow. “It is a full new platform that puts together contemporary art and electronic music. The first theme we created under its umbrella is completely different from the rest of the themes we launched before. If you come to a Kaos Garden show, you will feel like [you’re] dancing inside a massive art masterpiece and part of it.”