Rave after rave: elrow debuts in Mumbai
DNA INDIA: Saturday nights in Maximum City are rarely uneventful, but March 16 saw the debut of a globetrotting party at MMRDA grounds in Bandra Kurla Complex, Mumbai. The party, which started at 2 in the afternoon, had animal characters dressed up on stilts mingling, taking selfies with the crowd and a dimly-lit stage with DJs and performers dressed as 'jungle folk', to celebrate the theme: Brazilian carnival. Though previous editions of this eight-hour long party called ‘elrow’ – an entertainment company founded by sixth-generation Cruz and Juan Arnau a hedonistic duo from Barcelona – featured enormous fly agaric mushrooms, with their red caps and white polka-dot exteriors hanging from the ceiling, along with mammoth-sized, artificial vegetation and colourful buntings, among a plethora of streamers. A cross between a dream and a music festival, these parties have unconventional themes like flamboyant pool parties with inflatables as giveaways; comic books come to life with characters on stilts; and psychedelic parties with zany and trippy symbols.